Metro Market opens in Shorewood

The 90,000-square-foot Metro Market is Wisconsin's first two-story grocery store

Above, in photos: Inside the new Metro Market

Eight types of oysters are available at The Oyster Bar on the first floor of the Shorewood Metro Market.. Photo by Jeff Rumage.


Feb. 16, 2016

Shorewood — After nearly a year of anticipation, Shorewood's new Metro Market grocery store - the first two-story grocery store in Wisconsin - opened its doors on Tuesday, Feb. 16.

The 90,000-square-foot store has many of the same elements of the Roundy's-owned Mariano's grocery stores in Illinois. Located at 4075 N. Oakland Ave., the Metro Market replaces an aging building that functioned as a Pick 'n Save for 10 years and a Kohl's grocery store for more than 40 years.

The first floor of the new Metro Market is mostly Roundy's-owned specialty shops, such as Todd's BBQ, Badger Baking, Oki Sushi, Squeez'd smoothie and juice bar, an oyster bar, Cheese & Curd cheese station and Cream City Confections. The Metro Butcher Shoppe and Oakland Avenue Deli are also on the first floor.

The new Metro Market also has a bar called TAP that offers 12 Wisconsin beers (on tap, as you might expect). At TAP, Roundy's reinvented the traditional beer growler and is using 32-ounce pressurized cans for shoppers who want to take draught beer home with them.

Roundy's spokesman James Hyland said the variety of niche food stations on the first floor were inspired by a shift in the grocery industry toward "groceraunts" - a combination of grocery and restaurants.

"Preferences are changing," he said. "People aren't stuffing their pantries with canned goods anymore; People want fresh. We want to offer them unique experiences and make sure everything is fresh."

Shoppers can either take the stairs or elevator to the second floor, which includes a pharmacy, liquor department, canned foods, frozen foods and refrigerated dairy. There are 11 checkout lanes on each floor, and each floor has access to the adjoining four-story, 314-space parking garage.

This is the fifth - and largest - Metro Market in Wisconsin. The store employs about 400 people and is managed by Tony Kuchinsky, who has previously managed seven other grocery stores.

"This is the nicest grocery store in the state of Wisconsin - easily," Kuchinsky said. "We're very excited to bring this to the community. I think Shorewood is the perfect place for a fresh-focused store."

The Shorewood Metro Market is open seven days a week from 6 a.m. to 10 p.m. The pharmacy is open from 8 a.m. to 8 p.m. Monday through Friday and from 9 a.m. to 5 p.m. Saturday and Sunday.

To celebrate the opening of the new Metro Market, the Roundy's Foundation donated $5,000 to Shorewood Library, which will be used to purchase five laptop computers. Roundy's also donated peanut butter, canned chicken and cereal bars to Milwaukee Area Technical College to create 2,000 emergency food kits for people in need.

Construction crews are currently working on the six-story, mixed-use building just north of Metro Market. The development, called the Mosaic, will feature upscale apartments and 15,000 square feet of retail space. The building is expected to be completed in the fall.

Between the Metro Market, Mosaic and the parking garage, the new development will occupy the entire two blocks between Kenmore and Olive Streets on the west side of Oakland Avenue, taking the place of the old Pick 'n Save, Walgreen's and Harry W. Schwartz Bookshop buildings.

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