Business Notes: May 25

May 25, 2010

Grant supports study to reduce sickle cell disease pain

The Medical College of Wisconsin received a four-year, $1.7 million grant from the National Institutes of Health's Eunice Kennedy Shriver National Institute of Child Health & Human Development to research a treatment that may more rapidly decrease pain experienced by children with sickle cell disease. Whitefish Bay resident Dr. David Brousseau, associate professor of pediatric emergency medicine at the Medical College and a researcher at Children's Hospital of Wisconsin, is the principal investigator for the grant.

Sickle cell disease is a genetic disorder that creates crescent-shaped, red blood cells. The abnormal shape causes the cells to stick together and clog blood vessels. The clogged vessels produce severe, episodic pain that often requires a hospital stay to treat. It profoundly erodes the quality of life of those who suffer from it, especially since it is understood that they will likely have bouts of such pain for the rest of their lives.

Children suffering from pain associated with sickle cell disease in the United States account for more than 18,000 hospitalizations, adding up to 75,000 hospitalization days annually. The treatment options have changed little over the past three decades and focus mainly on pain management.

Brousseau will study the effectiveness of administering intravenous magnesium to dilate blood vessels and clear the obstructions caused by the accumulated sickle cells. A mineral that aids normal function, magnesium is found in a person's diet. Its safety, low cost and ease of administration make it an appealing candidate for therapy.

The goal of this research is to decrease the pain children experience with sickle cell disease, thereby shortening hospital stays, decreasing the cost associated with treatment for the onset of acute pain, and improving the quality of life of children with sickle cell disease.

Creatively Yours moving to new location in Mequon

Creatively Yours, which has offered local residents a wide variety of unique and personalized gift options for 15 years, will move to a new Mequon location in early June.

The business will close its present store, 1515 W. Mequon Road, on May 31. It will reopen June 2 one block east at 1340 W. Town Square Road, next to Harvey's Central Grille.

Creatively Yours provides a complete selection of custom and pre-made gifts perfect for holidays, special occasions or "just because." Whether it's gourmet snacks, gifts or fine chocolates, Creatively Yours packages it in a fashion sure to be met with smiles from the recipient. Its many gift options will broaden further this fall with the addition of Godiva Chocolatier.

Creatively Yours opened in 1987 in Cedarburg, and moved to Mequon in 1995. Its store hours are 10:30 a.m. to 5 p.m. Monday through Friday, and 10:30 a.m. to 3 p.m. Saturdays.

JCC Wins 14 Awards at North America conference

The Harry & Rose Samson Family Jewish Community Center, 6255 North Santa Monica Blvd., Whitefish Bay, received 14 separate awards for outstanding programming and marketing and communications at the JCCs of North America Biennial held May 2-5 in Atlanta. Nearly one thousand people from the U.S., Canada, Israel, and countries in Latin America and Europe attended the meeting of JCC leaders and volunteers.

The Esther Leah Ritz Next Generation JCC Leadership Award went to JCC Board of Directors members Sylvia Winter and James Miller.

In Marketing and communications, the JCC received the following awards: environmental signage - Jewish values project, Jody Hirsh; print collateral - membership appreciation corn roast, Rose Delaney; program guide -winter, Deborah Oknin.

The JCC received the following Program and Practice Awards: Jewish living and learning - Community Slichot Weekend, Jody Hirsh; programs/activities that enhance Jewish knowledge and commitment to Jewish life - Introduction to Judaism, Rabbi Shari Shamah and Jody Hirsh; programs, activities and events that inspire Jewish journeys for staff, Rabbi Shari Shamah and Jody Hirsh; membership development: initiatives for member retention - JCC Chai Life Game, Holly Williamson; continuing education for professional staff: all staff customer service training, Carolyn Destache; KidsFit Central, Carolyn Destache; The Big Meltdown, Carolyn Destache; JCC Green Initiative, Jody Hirsh; Baby Toddler Expo - Rabbi Shari Shamah, Harriet Rothman and Dana Emold; free family movie nights, Mona Cohen.

Mequon firm wins educational advertising awards

Mequon-based PKA Marketing has won nine Educational Advertising Awards - three of which are gold awards - for various marketing pieces developed for Concordia University Wisconsin.

Sponsored by Higher Education Marketing Report, the Educational Advertising Awards is the largest educational advertising awards competition in the country. The awards won display excellence in design, strategy and execution. This year, more than 2,000 entries were received from more than 1,000 colleges, universities and secondary schools from across the world. PKA and Concordia were among the few 218 schools to receive gold awards.

Among the award-winning campaign items was a newspaper ad developed for undergraduate students; an outdoor board highlighting adult education; and a branding campaign for the entire university, including TV commercials, outdoor advertising and more.

Doctor receives grant to study cystic fibrosis

The Medical College of Wisconsin received a two-year, $412,000 grant from the National Institutes of Health's National Heart, Lung and Blood Institute to investigate genetic variations that may impact the severity of lung disease in cystic fibrosis patients.

Bayside resident Dr. Hara Levy, assistant professor of pediatrics at the Medical College and a clinician and investigator in pulmonary diseases at Children's Hospital of Wisconsin, is the principal investigator for the study.

Cystic fibrosis is an inherited chronic disease that affects the lungs and digestive system of about 30,000 children and adults in the United States. It is caused by a defective gene and the gene's protein product, which makes the body produce unusually thick, sticky mucus that clogs the lungs and leads to life-threatening lung infections. It also obstructs the pancreas and impairs the body from breaking down and absorbing food. In the 1950s, few children with cystic fibrosis lived to grade-school age. Through advances in research and medical treatments, today many people with the disease expect to live into their 30s, 40s and beyond.

Lung disease in cystic fibrosis patients is characterized by chronic infection by the Pseudomonas aeruginosa bacteria, and is the major cause of decline and death in cystic fibrosis patients. In this study, Dr. Levy seeks to identify genetic variants in genes responsible for fighting infections likely to contribute to the development of lung disease in cystic fibrosis patients, thereby contributing to new therapies for these patients.

Concordia's pharmacy school receives $50,000 gift

Concordia University Wisconsin received a $50,000 gift from the Jane Bradley Pettit Foundation for its new School of Pharmacy building. To date, Concordia's fundraising efforts for the building have reached more than $8 million. The total cost of the project is estimated at $12 to $15 million.

"The Foundation is delighted to join with others in the community to support Concordia's new School of Pharmacy," said Francis Croak, president of the Jane Bradley Pettit Foundation.

The Jane Bradley Pettit Foundation, established in 1986 by philanthropist Jane Bradley Pettit, supports projects in the Greater Milwaukee community. The Foundation believes that access to educational opportunities will enable youth and adults to become productive and contributing members of society. The foundation encourages the development of educational programs and systems which are responsive to emerging community needs.

Groundbreaking on the new building took place May 14 on the university's Mequon campus.

The inaugural class of pharmacy students will be seated this fall in temporary space on campus while the school is built. The new School of Pharmacy will be only the second pharmacy school in Wisconsin, which has the greatest shortage of registered pharmacists in the nation. Nationally, there are about 100 accredited pharmacy programs.

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