Business Notes: May 18

May 18, 2010

Mequon firm wins educational advertising awards

Mequon-based PKA Marketing has won nine Educational Advertising Awards - three of which are gold awards - for various marketing pieces developed for Concordia University Wisconsin.

Sponsored by Higher Education Marketing Report, the Educational Advertising Awards is the largest educational advertising awards competition in the country. The awards won display excellence in design, strategy and execution. This year, more than 2,000 entries were received from more than 1,000 colleges, universities and secondary schools from across the world. PKA and Concordia were among the few 218 schools to receive gold awards.

Among the award-winning campaign items was a newspaper ad developed for undergraduate students; an outdoor board highlighting adult education; and a branding campaign for the entire university, including TV commercials, outdoor advertising and more.

Doctor receives grant to study cystic fibrosis

The Medical College of Wisconsin received a two-year, $412,000 grant from the National Institutes of Health's National Heart, Lung and Blood Institute to investigate genetic variations that may impact the severity of lung disease in cystic fibrosis patients.

Bayside resident Dr. Hara Levy, assistant professor of pediatrics at the Medical College and a clinician and investigator in pulmonary diseases at Children's Hospital of Wisconsin, is the principal investigator for the study.

Cystic fibrosis is an inherited chronic disease that affects the lungs and digestive system of about 30,000 children and adults in the United States. It is caused by a defective gene and the gene's protein product, which makes the body produce unusually thick, sticky mucus that clogs the lungs and leads to life-threatening lung infections. It also obstructs the pancreas and impairs the body from breaking down and absorbing food. In the 1950s, few children with cystic fibrosis lived to grade-school age. Through advances in research and medical treatments, today many people with the disease expect to live into their 30s, 40s and beyond.

Lung disease in cystic fibrosis patients is characterized by chronic infection by the Pseudomonas aeruginosa bacteria, and is the major cause of decline and death in cystic fibrosis patients. In this study, Dr. Levy seeks to identify genetic variants in genes responsible for fighting infections likely to contribute to the development of lung disease in cystic fibrosis patients, thereby contributing to new therapies for these patients.

Concordia's pharmacy school receives $50,000 gift

Concordia University Wisconsin received a $50,000 gift from the Jane Bradley Pettit Foundation for its new School of Pharmacy building. To date, Concordia's fundraising efforts for the building have reached more than $8 million. The total cost of the project is estimated at $12 to $15 million.

"The Foundation is delighted to join with others in the community to support Concordia's new School of Pharmacy," said Francis Croak, president of the Jane Bradley Pettit Foundation.

The Jane Bradley Pettit Foundation, established in 1986 by philanthropist Jane Bradley Pettit, supports projects in the Greater Milwaukee community. The Foundation believes that access to educational opportunities will enable youth and adults to become productive and contributing members of society. The foundation encourages the development of educational programs and systems which are responsive to emerging community needs.

Groundbreaking on the new building took place May 14 on the university's Mequon campus.

The inaugural class of pharmacy students will be seated this fall in temporary space on campus while the school is built. The new School of Pharmacy will be only the second pharmacy school in Wisconsin, which has the greatest shortage of registered pharmacists in the nation. Nationally, there are about 100 accredited pharmacy programs.

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